Naming a company or a product used to involve a number of factors—none of which related to SEO considerations. But no longer. "It doesn't matter whether your brand is online or not, "[I]t will be googled, " says Ann Smarty in an article at MarketingProfs. "So, before you choose your brand ... Read the full article at MarketingProfs

To say that marketing execution has changed dramatically over the last 10 years is about the grossest kind of understatement. Then why do all the models of the marketing function look about the same as they always have? Read the full article at MarketingProfs

Most online Americans (90%) say they worry about digital privacy at least sometimes, and 88% say they avoid doing business with companies that do not protect their digital privacy, according to a survey from the TRUSTe Privacy Index Series. Moreover, 95% of online adults say companies have a responsibility to ... Read the full article at MarketingProfs

Presenter: Adele RevellaDiscover a simple step-by-step process for building buyer personas to help you deliver messages that persuade buyers at each stage in the buying process. Read the full article at MarketingProfs

As social media marketers know, social outreach projects need to function like clockwork—often in real time—to be truly effective. But how do you build project teams that consistently produce? Here's an interesting suggestion for achieving that goal. Michael Schrage recently challenged businesses to put their best people on their most boring, everyday ... Read the full article at MarketingProfs

Leading business bloggers say the perceived authenticity of a CEO plays a critical role in how they assess a leader's abilities and performance overall, according to interviews conducted by the 10 company and Gotham Research Group. Read the full article at MarketingProfs

In today's volatile marketplace, it's tough to feel confident that your business strategy is up-to-the-minute and cutting-edge. Here's one way to put it to the test. Writing at the McKinsey Quarterly, Chris Bradley, Martin Hirt, and Sven Smit offer a set of 10 tests designed to get you and your team ... Read the full article at MarketingProfs

Have you properly educated your employees about your brand? Branding 101 is a critical component of new-hire orientation for every company. Here are six items you should include in your Branding 101 package. Read the full article at MarketingProfs

Consumers use various digital devices--smartphones, tablets, and desktop computers--at many points along the purchase path, from researching product information and pricing to finding retail outlets or completing transactions electronically, according to a survey conducted by Ipsos for Google, which explores consumers' shopping behaviors during the 2011 holiday season. Read the full article at MarketingProfs

Need help defining objectives for your social marketing campaigns? Check out our how-to guide, A Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze! Read the full article at MarketingProfs